Syfy: A Network By Any Other Name …

      2 Comments on Syfy: A Network By Any Other Name …

… would still not show enough actual science fiction programming.

And now we know once and for all that this is intentional.  The Sci Fi Channel, which renamed itself simply “Sci Fi” a few years ago, has presumably plunked down some big money on a branding audit and decided to call itself (drum roll please) … Syfy.  Yes, you read that right.  Syfy.  Which I’ll assume is pronounced the same as “Sci Fi” and not “Siffee”.  Although how exactly somebody will know that when the brand name is out of context, I’m not sure.  It’s just one of the many puzzling aspects surrounding this major rebranding effort, which will launch on July 7th, in tandem with the launch of their new series “Warehouse 13” which I think my friend Jeremy is doing the storyboards for.  So I’ll be watching, even though I suspect this rebrand will result in SciFi/Syfy showing even less actual science fiction than it already does.  “Imagine” that!

2 thoughts on “Syfy: A Network By Any Other Name …

  1. Jill a.k.a. The Nerdy Bird

    I can’t accurately describe how awful I think this is. This is what I Tweeted earlier today: Syfy is the dumbest thing I’ve ever heard. Well it doesn’t matter, after Friday I won’t be watching you anyway.

  2. Jeremy

    I read that SciFi was so generic that they were unable to trademark it, and that is what prompted the name change. It’s a bad name change, though.

    I did storyboards for the pilot episode of Warehouse 13 only. So far there hasn’t been any call to do them for further episodes, or I would have gotten the call. This makes me think the show won’t be very effects heavy, for what that’s worth.

    Also, that mini-series I worked on a few years back, XIII (based on the French graphic novel of the same name), actually aired on NBC about a month ago, but I was unaware and missed it. Anybody see it?

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